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Role: Creative Direction, Design
Hypnotic Sound is an international music streaming app that focuses on hip hop music. Hip-hop is the most popular music genre among listeners aged 12-35. On this service hip-hop is pushed to the forefront.
This assignment first started off as logo design project. I expanded on the project drawing inspiration from Spotify, apple music and Soundcloud.
The idea is based in hypnosis. The beat frequencies of music can put you in a trance like state. That is where I got the name Hypnotic Sounds and that idea is also reflected in the logo.
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