Role: Creative Direction, Design

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Deliverables: 

• ​Brand Identity

• Brand Style Guide

• Website Design

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 Rebranding for American Motors Corporation. From devastating speed to exceptional handling, American Motors is back and breaking through limits of performance.

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The assignment was too rebrand the revival of a company that no longer exist. The challenge was trying to bring an instinct company into 2020 without straying too far from their original identity.

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The original brand was lacking an identity they didn't know if they wanted to make safe family cars, compact sedans or muscle cars. I wanted AMX to compete with cars like Mustangs, Camaros and Challengers.

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The AMX logo received "Best Logo Design" at the 2020 SHSU Senior Exhibition.

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