Pull Up Fitness
Role: Creative Direction, Design
Pull Up Fitness is a personal training service and fitness app. The app offers one on one training in aerobics, cross-fit and body sculpting. They aim to be a more convenient way to workout.
The challenge was to come up with a service that does something different than other brands. The instructor gave us 15 minutes to come up with an industry and two brand names for that industry.
For inspiration I researched a lot of Nike, NFL and Olympic branding. I wanted to make something bold, colorful and fun. For direction I stuck with bold typefaces and line weights.
Pull Up Fitness received "Best Web Design" at the 2020 SHSU Senior Exhibition
It was also accepted into the 2020 Flux Competition.