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Pull Up Fitness

Role: Creative Direction, Design


  • ​Brand Identity

  • Website Design

  • App Design


Pull Up Fitness is a personal training service and fitness app. The app offers one on one training in aerobics, cross-fit and body sculpting. They aim to be a more convenient way to workout.

The challenge was to come up with a service that does something different than other brands. The instructor gave us 15 minutes to come up with an industry and two brand names for that industry.

For inspiration I researched a lot of Nike, NFL and Olympic branding. I wanted to make something bold, colorful and fun. For direction I stuck with bold typefaces and line weights

Pull Up Fitness received "Best Web Design" at the 2020 SHSU Senior Exhibition

It was also accepted into the 2020 Flux Competition.

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