Pull Up Fitness is a personal training platform and mobile app designed to make fitness more accessible and convenient. Offering one-on-one training across aerobics, cross-training, and body sculpting, the app brings a flexible, gym-quality experience directly to users.

The goal was to create a service that stood out within the fitness space by combining accessibility with a strong, engaging brand identity. Inspired by brands like Nike, the NFL, and Olympic design systems, the visual direction focuses on bold typography, vibrant color, and strong graphic elements to communicate energy and performance.

The project received “Best Web Design” at the 2020 SHSU Senior Exhibition and was selected for the 2020 Flux Competition.