Role: Creative Direction, Design
Above Ground Apparel is a streetwear brand rooted in faith. The brand embodies freedom of expression and self exploration. We believe in chasing your highest dreams and living life to the fullest. The idea that life is more than just watching mindless content and being trapped inside the internet. It's more about enjoying nature, having experiences and being creative.
The challenge was coming up with visuals that reflect the overall concept and brand messaging. In the design I explore duality and polarity. Matching these linear lines and geometric shapes with hand drawn elements or type. Using visuals of nature and digital/machine like aesthetics as juxtaposition.